The Illus Caden

Is the new series "The Greatest" how tall tales are made? Think about Paul Bunyan. Based on a real kind of person, embellished by media. In 100 years, what's stopping the Muhammad Ali story from falling victim to Hollywood's embellishment? All the biopics, the Whitney slot machines—is this not how legends begin? The question is, who do we want controlling the stories we collectively share and re-tell?

If lyrics weren't that important, why did Charmin pay whatever amount for the right to re-word and re-record "Low Rider" as their "wider sheets, clean a little better" commercial ditty?

Because "fitness never rests." (um what? yes it does... biology and any fitness trainer will tell you to rest.)

The world burger games is Idiocracy happening in real time. Bread and circus. It’s a circus about bread. Paid for by the brand of bread and the circus ringleader / owner.

It's no secret why there are no new superstar recording artists. When everyone has access to the tools, appearance and distribution that the "stars" do, being a star means and feels like a whole lot less.

The idea of gift-giving was transformed from baseline-currency-system to high-value-validation-system. Gifting was the way it worked, now it's something we reserve for people that we feel have earned it.

Merging diamonds with coffee, how's that for consumerism?