Too Much Stuff Tracker

Version 1.0

Self-storage is where things go once the house runs out of room. This tracker follows what Americans pay to keep them there and how full the units stay, year by year. Every figure comes from a federal survey or a company's own filing, and each one links to it.

Every figure and its source How the tracker works

Self-storage in the US, latest figures

What Americans paid self-storage businesses in a year
$19.1B 2024 The latest year the Census Bureau has published. On its earlier survey, the industry's revenue grew 164% from 2011 to 2022.
Self-storage locations with paid staff
18,564 2023 Up 23% since 2012.
A year's rent on one square foot at Public Storage
$22.54 2025 Up 28% since 2019.
A 10-by-10 unit at that rate, per month
$188 2025 100 square feet at Public Storage's average rent, spread over twelve months.
Storage units run by Extra Space Storage alone
2.9M 2025 Owned and managed for other owners, Life Storage's units included from 2023.

Source: US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST); US Census Bureau, Annual Integrated Economic Survey; US Census Bureau, County Business Patterns; Public Storage, earnings release (SEC Form 8-K); Extra Space Storage, annual report (SEC Form 10-K).

What Americans pay self-storage businesses each year

Revenue of every US self-storage business with employees. Through 2022 it comes from the Census Bureau's Service Annual Survey. From 2023 it comes from the survey that replaced it, the Annual Integrated Economic Survey, shown with striped bars. The two surveys are built differently and Census publishes no year on both, so read the step from 2022 to 2023 with care: part of it may be the change of survey.

Every year as a table

Source: US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST); US Census Bureau, Annual Integrated Economic Survey.

Self-storage locations with paid staff

County Business Patterns counts a location once it has paid employees. A facility run from another office does not show up on its own, so read this as a floor for the number of facilities.

Every year as a table

Source: US Census Bureau, County Business Patterns.

How full the units stay

  • Public Storage, average share of space rented
  • Extra Space Storage, share of space rented at year end
  • CubeSmart, share of space rented at year end

Each company reports this its own way. Public Storage gives the average across the year, while Extra Space Storage and CubeSmart give the share rented on December 31. Each value is the one first reported, for the stores the company had owned long enough to compare that year.

Every year as a table
Series 2019 2020 2021 2022 2023 2024 2025 Latest quarter
Public Storage, average share of space rented 93.5% 94.5% 96.3% 94.9% 93.3% 92.4% 92.0% 92.5% (Q2 2026)
Extra Space Storage, share of space rented at year end 92.4% 94.8% 95.3% 94.2% 93.0% 93.7% 92.6% 94.2% (Q2 2026)
CubeSmart, share of space rented at year end 91.2% 93.4% 93.3% 92.1% 90.3% 89.3% 88.6% 91.0% (Q2 2026)

Source: Public Storage, earnings release (SEC Form 8-K); Extra Space Storage, earnings release (SEC Form 8-K); CubeSmart, earnings release (SEC Form 8-K).

A year's rent on one square foot at Public Storage

Realized annual rent per occupied square foot at the stores Public Storage has owned long enough to compare: what renters actually paid, after discounts.

Every year as a table

Source: Public Storage, earnings release (SEC Form 8-K).

Units and space at three of the largest public self-storage companies

Series 2019 2020 2021 2022 2023 2024 2025
Extra Space Storage, storage units 1.3M 1.4M 1.5M 1.6M 2.6M 2.8M 2.9M
Public Storage, rentable square feet 169M sq ft 175M sq ft 198M sq ft 204M sq ft 218M sq ft 221M sq ft 229M sq ft
Extra Space Storage, rentable square feet 140M sq ft 149M sq ft 161M sq ft 176M sq ft 283M sq ft 308M sq ft 330M sq ft
CubeSmart, rentable square feet 36.6M sq ft 38.5M sq ft 43.6M sq ft 44.1M sq ft 44.1M sq ft 45.8M sq ft 48.4M sq ft
Public Storage, locations 2,483 2,548 2,787 2,869 3,044 3,073 3,171
Extra Space Storage, locations 1,817 1,921 2,096 2,338 3,714 4,011 4,281
CubeSmart, locations 523 543 607 611 611 631 662

Counted at December 31 each year. Extra Space Storage is the only one of the three that publishes how many units it rents out. Extra Space's counts include stores it manages for other owners. Public Storage and CubeSmart count only what is on their own books. Extra Space's jump in 2023 is its purchase of Life Storage.

Source: Extra Space Storage, annual report (SEC Form 10-K); Public Storage, annual report (SEC Form 10-K); CubeSmart, annual report (SEC Form 10-K).

Revenue at three of the largest public self-storage companies

Series 2019 2020 2021 2022 2023 2024 2025
Public Storage $2.86B $2.92B $3.42B $4.18B $4.52B $4.7B $4.82B
Extra Space Storage $1.31B $1.36B $1.58B $1.92B $2.56B $3.26B $3.38B
CubeSmart $644M $679M $823M $1.01B $1.05B $1.07B $1.12B

Total revenue for each year. Extra Space Storage's jump in 2023 comes from buying Life Storage that July: more stores, counted under one name.

Source: Public Storage, annual report (SEC Form 10-K); Extra Space Storage, annual report (SEC Form 10-K); CubeSmart, annual report (SEC Form 10-K).

How the tracker works

The Illus Caden reads each figure off its source and enters it here. Company figures come from the earnings releases and annual reports each company files with the SEC. Industry figures come from the Census Bureau.

Companies report about four times a year, so the page changes when they file. Full years make the charts. The latest quarter sits beside them in the tables and the headline figures, marked with its quarter.

Census figures run a year or more behind. Company figures arrive within weeks of a quarter's end, so they carry the story past the Census years.

What this tracker cannot see yet

  • A clean line across 2022 and 2023 for industry revenue. The Census Bureau changed surveys between those years and has not published either year on both.
  • The share of households renting a unit. The Self Storage Association surveys it, but two published reports of its 2024 number disagree (12.6% and 13.4%), and the study itself is behind a paywall.
  • Private operators. Independent owners and private funds file nothing public, so the three companies here are only part of the market.

Every figure and its source

Each number on this page, with the filing or release it was read from. Shares and converted dollar figures are not listed. Their inputs are.

Show every figure
Measure Series Period Value Source
What Americans pay self-storage businesses each year US self-storage industry revenue 2024 $19.1B US Census Bureau, Annual Integrated Economic Survey
What Americans pay self-storage businesses each year US self-storage industry revenue 2023 $18.5B US Census Bureau, Annual Integrated Economic Survey
What Americans pay self-storage businesses each year US self-storage industry revenue 2022 $19.6B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2021 $16.8B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2020 $14.6B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2019 $13.9B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2018 $13.3B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2017 $12.6B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2016 $11.6B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2015 $10.5B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2014 $9.35B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2013 $8.48B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2012 $7.8B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
What Americans pay self-storage businesses each year US self-storage industry revenue 2011 $7.4B US Census Bureau, Service Annual Survey, via FRED (REVEF53113ALLEST)
Self-storage locations with paid staff US self-storage locations with paid staff 2023 18,564 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2022 18,286 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2021 18,715 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2020 17,380 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2019 16,904 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2018 16,864 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2017 16,427 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2016 16,750 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2015 16,834 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2014 15,859 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2013 15,693 US Census Bureau, County Business Patterns
Self-storage locations with paid staff US self-storage locations with paid staff 2012 15,088 US Census Bureau, County Business Patterns
How full the units stay Public Storage, average share of space rented Q2 2026 92.5% Public Storage, earnings release (SEC Form 8-K)
How full the units stay Public Storage, average share of space rented 2025 92.0% Public Storage, earnings release (SEC Form 8-K)
How full the units stay Public Storage, average share of space rented 2024 92.4% Public Storage, earnings release (SEC Form 8-K)
How full the units stay Public Storage, average share of space rented 2023 93.3% Public Storage, earnings release (SEC Form 8-K)
How full the units stay Public Storage, average share of space rented 2022 94.9% Public Storage, earnings release (SEC Form 8-K)
How full the units stay Public Storage, average share of space rented 2021 96.3% Public Storage, earnings release (SEC Form 8-K)
How full the units stay Public Storage, average share of space rented 2020 94.5% Public Storage, earnings release (SEC Form 8-K)
How full the units stay Public Storage, average share of space rented 2019 93.5% Public Storage, earnings release (SEC Form 8-K)
How full the units stay Extra Space Storage, share of space rented at year end Q2 2026 94.2% Extra Space Storage, earnings release (SEC Form 8-K)
How full the units stay Extra Space Storage, share of space rented at year end 2025 92.6% Extra Space Storage, earnings release (SEC Form 8-K)
How full the units stay Extra Space Storage, share of space rented at year end 2024 93.7% Extra Space Storage, earnings release (SEC Form 8-K)
How full the units stay Extra Space Storage, share of space rented at year end 2023 93.0% Extra Space Storage, earnings release (SEC Form 8-K)
How full the units stay Extra Space Storage, share of space rented at year end 2022 94.2% Extra Space Storage, earnings release (SEC Form 8-K)
How full the units stay Extra Space Storage, share of space rented at year end 2021 95.3% Extra Space Storage, earnings release (SEC Form 8-K)
How full the units stay Extra Space Storage, share of space rented at year end 2020 94.8% Extra Space Storage, earnings release (SEC Form 8-K)
How full the units stay Extra Space Storage, share of space rented at year end 2019 92.4% Extra Space Storage, earnings release (SEC Form 8-K)
How full the units stay CubeSmart, share of space rented at year end Q2 2026 91.0% CubeSmart, earnings release (SEC Form 8-K)
How full the units stay CubeSmart, share of space rented at year end 2025 88.6% CubeSmart, earnings release (SEC Form 8-K)
How full the units stay CubeSmart, share of space rented at year end 2024 89.3% CubeSmart, earnings release (SEC Form 8-K)
How full the units stay CubeSmart, share of space rented at year end 2023 90.3% CubeSmart, earnings release (SEC Form 8-K)
How full the units stay CubeSmart, share of space rented at year end 2022 92.1% CubeSmart, earnings release (SEC Form 8-K)
How full the units stay CubeSmart, share of space rented at year end 2021 93.3% CubeSmart, earnings release (SEC Form 8-K)
How full the units stay CubeSmart, share of space rented at year end 2020 93.4% CubeSmart, earnings release (SEC Form 8-K)
How full the units stay CubeSmart, share of space rented at year end 2019 91.2% CubeSmart, earnings release (SEC Form 8-K)
A year's rent on one square foot at Public Storage Public Storage, a year's rent per rented square foot Q2 2026 $21.89 Public Storage, earnings release (SEC Form 8-K)
A year's rent on one square foot at Public Storage Public Storage, a year's rent per rented square foot 2025 $22.54 Public Storage, earnings release (SEC Form 8-K)
A year's rent on one square foot at Public Storage Public Storage, a year's rent per rented square foot 2024 $22.61 Public Storage, earnings release (SEC Form 8-K)
A year's rent on one square foot at Public Storage Public Storage, a year's rent per rented square foot 2023 $22.93 Public Storage, earnings release (SEC Form 8-K)
A year's rent on one square foot at Public Storage Public Storage, a year's rent per rented square foot 2022 $21.73 Public Storage, earnings release (SEC Form 8-K)
A year's rent on one square foot at Public Storage Public Storage, a year's rent per rented square foot 2021 $18.75 Public Storage, earnings release (SEC Form 8-K)
A year's rent on one square foot at Public Storage Public Storage, a year's rent per rented square foot 2020 $17.34 Public Storage, earnings release (SEC Form 8-K)
A year's rent on one square foot at Public Storage Public Storage, a year's rent per rented square foot 2019 $17.60 Public Storage, earnings release (SEC Form 8-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, storage units 2025 2.9M Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, storage units 2024 2.8M Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, storage units 2023 2.6M Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, storage units 2022 1.6M Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, storage units 2021 1.5M Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, storage units 2020 1.4M Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, storage units 2019 1.3M Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, rentable square feet 2025 229M sq ft Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, rentable square feet 2024 221M sq ft Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, rentable square feet 2023 218M sq ft Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, rentable square feet 2022 204M sq ft Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, rentable square feet 2021 198M sq ft Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, rentable square feet 2020 175M sq ft Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, rentable square feet 2019 169M sq ft Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, rentable square feet 2025 330M sq ft Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, rentable square feet 2024 308M sq ft Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, rentable square feet 2023 283M sq ft Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, rentable square feet 2022 176M sq ft Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, rentable square feet 2021 161M sq ft Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, rentable square feet 2020 149M sq ft Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, rentable square feet 2019 140M sq ft Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, rentable square feet 2025 48.4M sq ft CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, rentable square feet 2024 45.8M sq ft CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, rentable square feet 2023 44.1M sq ft CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, rentable square feet 2022 44.1M sq ft CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, rentable square feet 2021 43.6M sq ft CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, rentable square feet 2020 38.5M sq ft CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, rentable square feet 2019 36.6M sq ft CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, locations 2025 3,171 Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, locations 2024 3,073 Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, locations 2023 3,044 Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, locations 2022 2,869 Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, locations 2021 2,787 Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, locations 2020 2,548 Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Public Storage, locations 2019 2,483 Public Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, locations 2025 4,281 Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, locations 2024 4,011 Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, locations 2023 3,714 Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, locations 2022 2,338 Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, locations 2021 2,096 Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, locations 2020 1,921 Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies Extra Space Storage, locations 2019 1,817 Extra Space Storage, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, locations 2025 662 CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, locations 2024 631 CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, locations 2023 611 CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, locations 2022 611 CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, locations 2021 607 CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, locations 2020 543 CubeSmart, annual report (SEC Form 10-K)
Units and space at three of the largest public self-storage companies CubeSmart, locations 2019 523 CubeSmart, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Public Storage 2025 $4.82B Public Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Public Storage 2024 $4.7B Public Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Public Storage 2023 $4.52B Public Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Public Storage 2022 $4.18B Public Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Public Storage 2021 $3.42B Public Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Public Storage 2020 $2.92B Public Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Public Storage 2019 $2.86B Public Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Extra Space Storage 2025 $3.38B Extra Space Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Extra Space Storage 2024 $3.26B Extra Space Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Extra Space Storage 2023 $2.56B Extra Space Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Extra Space Storage 2022 $1.92B Extra Space Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Extra Space Storage 2021 $1.58B Extra Space Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Extra Space Storage 2020 $1.36B Extra Space Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies Extra Space Storage 2019 $1.31B Extra Space Storage, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies CubeSmart 2025 $1.12B CubeSmart, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies CubeSmart 2024 $1.07B CubeSmart, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies CubeSmart 2023 $1.05B CubeSmart, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies CubeSmart 2022 $1.01B CubeSmart, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies CubeSmart 2021 $823M CubeSmart, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies CubeSmart 2020 $679M CubeSmart, annual report (SEC Form 10-K)
Revenue at three of the largest public self-storage companies CubeSmart 2019 $644M CubeSmart, annual report (SEC Form 10-K)

Changelog

  • v1.0 October 14, 2026

    First version: US self-storage revenue and locations from the Census Bureau, with rent and occupancy from the SEC filings of three of the largest public self-storage companies.